20ème Séminaire francophone pour la collecte de fonds - Atelier 5 - How to become a one-to-one storytelling organisation using video : Activate stronger fundraising and stewardship programs

Atelier 5 – DIGITAL (session en anglais)

How to become a one-to-one storytelling organisation using video : Activate stronger fundraising and stewardship programs

We all know the power of video. But discovering the power of personalised, one to one video takes your organisation’s fundraising to the next level. In this session, our panel will discuss the rise and impact of personalised, one to one video on fundraising and our continued drive to be digitally innovative in the way we deepen our relationships with donors. With engagement rates of over 75%, personalised video is the medium that should be integrated into your channel mix. We will share the experience of Amnesty International and other organisations that have been having success. This is a session to be inspired and get some good ideas of how to kick start with one-to-one personalised video.

Christoffer Holm (Amnesty International – Danemark) et Mike Johnston (Transformative Digital and Integrated Fundraiser - Canada)