22e Séminaire de l’AFF 2023 – Atelier A7 – Etude de cas : Mobilizing & Retaining Mass & High Value Support

This presentation will cover the 5 key aspects of attracting and retaining supporters from a mass charity brand in the UK. Covering both mass and high value audiences how a consistent and thoughtful approach can drive success and create efficiency as well as build longer term higher value relationships with donors. The presentation will include product case studies as well as different channels to build connections with different audiences.”

Claire Rowney (Macmillan Cancer)