22e Séminaire de l’AFF 2023 – Atelier C8 – International : Beyond digital fundraising - session en anglais

How a mobilisation model can harness people power and help you win ?

People have power and it’s our responsibility to help them use it to change the world. Organisations from all over the world have used digital techniques as the catalyst to build or harness the energy of existing movements in order to bring about the change they want to see. Greenpeace, grassroots campaigning groups and countless political campaigns from all over the world have applied movement building techniques to their successes and we can learn a lot from them. Paul will explain the theory behind digital mobilisation and try to convince you that your organisation should explore the model to remain relevant in this ever changing world. He will give examples of how organisations have activated this thinking to drive successful public engagement, campaigning and fundraising activities. This session will leave you with the inspiration, knowledge and examples to enable you to explore digital mobilisation at your organisation.

Paul Di Gregorio (fondateur de l’organisme “Rally”)

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